Powered by behavioral science

Get 1% Better,
Every Single Day

AI breaks your goals into precise daily actions. Powered by Atomic Habits research. Track your compound growth. Become 37× better by year's end.

Start for freeSee how it works
Join early adopters building compounding habits
Your day
Today's 1%
Content
Write 250 words of blog draft
Sales
Review 10 cold email replies
Audience
Record 2-min Loom walkthrough
Learning
Read 15 pages of $100M Leads
87% execution · 14-day streak
Execution score
Execution Score
0%
execution rate
Current Streak
0
🔥
days in a row
Year progress
37×
compounded growth
Built on research that actually works
James Clear · Atomic Habits
1% improvements compound to 37× improvement in a year
BJ Fogg · Tiny Habits
Tiny actions anchored to existing routines build lasting change
Peter Gollwitzer · Implementation Intentions
If-then planning triples the chance of following through
0×
better in one year
from 1% daily improvement
0×
more likely to follow through
with implementation intentions
0 days
to build a habit
on average, per UCL research
0%
free to start
no credit card required
Simple by design

Three steps to
compound excellence

1

Speak your goals

Type or use voice to describe what you want to achieve. Our AI extracts identity statements, milestones, and daily actions — in seconds.

2

Get your daily 1%

Every morning, AI generates the single most important action for each goal based on where you are, your brain bank, and behavioral science.

3

Track & compound

Complete tasks, earn your execution score, maintain your streak. Watch your 1% gains compound into transformational results over time.

Everything you need

One system.
All the tools.

AI Daily Task Engine
AI picks your single best action per goal each day — no more guessing what to work on.
AI Goal Parser
Describe your goal in natural language. AI extracts identity, milestones, and actionable steps automatically.
Brain Bank
Upload books, YouTube transcripts, articles. Your AI coach learns from your knowledge and applies it to your tasks.
Pomodoro Focus Sessions
Time-boxed work sessions tied to specific tasks. Built-in break reminders and session tracking.
Eisenhower Matrix
Sort tasks into Do / Schedule / Delegate / Eliminate quadrants to prioritise what truly matters.
Execution Score & Streaks
Rolling execution score, daily streaks, and a missed-day buffer so one slip doesn't break momentum.
Progress Analytics
Visual progress charts, goal completion rates, and weekly summaries to keep you motivated and on track.
Weekly AI Review
AI-powered retrospectives that surface what's working, what's blocking you, and what to focus on next week.
01AI Goal Setting

Set goals in your own words. AI does the rest.

Just type or say your goal — “I want to grow my YouTube channel to 10k subscribers in 6 months.”

Our AI instantly extracts your identity statement (“I am a consistent content creator”), your 30-day milestone, and the single daily action that moves the needle.

Then every morning, your personalised task is waiting — no planning, no friction.

Goal Setup
AI parses your goal instantly
You said:
“I want to grow my YouTube channel to 10k subscribers in 6 months”
AI extracted:
Identity
I am a consistent content creator
Milestone
1,000 subs in 30 days
Daily task
Film 2 short-form clips
02Daily Task Engine

Your 1% task, every morning. No decisions needed.

Analysis paralysis is the enemy of progress. One Percent Daily eliminates it completely.

Each morning, AI generates the single best task per goal based on your progress, Brain Bank knowledge, and where you are in your milestone journey.

Tasks come with an implementation intention — “At 9am, after your first coffee, you will film one short video.” This triples follow-through rates per Gollwitzer's research.

Your day
Today's 1%
Content
Write 250 words of blog draft
Sales
Review 10 cold email replies
Audience
Record 2-min Loom walkthrough
Learning
Read 15 pages of $100M Leads
87% execution · 14-day streak
Execution score
03Brain Bank

Your personal knowledge powers your AI coach.

Every book you read, podcast you listen to, or YouTube video you watch holds insights relevant to your goals. The Brain Bank captures and applies them.

Upload a chapter from Atomic Habits, paste a YouTube transcript, or add article links. Your AI coach connects your knowledge to your daily tasks, surfacing relevant insights exactly when you need them.

The more you feed it, the smarter your daily plan becomes.

Brain Bank
Your AI coach's knowledge
📖
Atomic Habits
Book · 12 insights extracted
🎥
Alex Hormozi — Value Equation
YouTube · 8 insights extracted
📄
The Habit Loop Research
Article · 5 insights extracted
+ Add book, video, or article
04Eisenhower Matrix

See all your tasks through the lens of urgency and importance.

Not all tasks are equal. The Eisenhower Matrix view organises your entire task list into four quadrants: Do now, Schedule, Delegate, and Eliminate.

Move tasks between quadrants. See at a glance where your energy is going and whether it matches your priorities.

AI automatically assigns quadrants when tasks are created — you just review and adjust.

Eisenhower Matrix
Prioritise intelligently
Do Now
Client proposal draft
Fix payment bug
Schedule
Blog post outline
SEO audit
Delegate
Social media posts
Eliminate
Inbox zero ritual
Focus Mode

Deep work sessions,
built right in.

Each task has estimated Pomodoro sessions. Start a timer, work in 25-minute sprints, track your focus dots fill up as you complete sessions.

01

Pick your task

Expand any task to enter focus mode. See your implementation intention.

02

Start the timer

25-minute focused sprint. No interruptions. App reminds you to stay on task.

03

Take a break

5-minute break after each pomodoro. App tracks your rest automatically.

04

Mark complete

Done with the task? Mark it complete. Your streak and execution score update instantly.

The research

Every feature backed
by peer-reviewed science

James Clear
Author of Atomic Habits

Tiny improvements of just 1% add up. At the end of one year, you'll find that you're 37 times better simply by getting 1% better every single day.

BJ Fogg
Stanford researcher · Tiny Habits

The secret to change is making tiny habits, anchoring them to existing behaviors, and celebrating small wins to wire them into your brain.

Peter Gollwitzer
NYU Psychology Professor

People who use if-then planning to specify when, where, and how they'll achieve goals are two to three times more likely to act on them.

The math of compounding

1% better each day
= 37× better in a year

1.01³⁶⁵ = 37.78
+1% every day for a year
0.99³⁶⁵ = 0.03
−1% every day for a year
Day 1
Day 30
Day 90
Day 180
Day 365
+1% daily → 37× better
−1% daily → nearly zero
Weekly AI Review

Your AI coach reflects
with you every week

Every Sunday, get a personalised weekly review. See which goals advanced, which habits stuck, what your Brain Bank contributed, and get a strategic recommendation for next week.

What you accomplished this week
Which goals are on track vs. falling behind
Key insights from your Brain Bank
Recommended focus for next week
This week
Weekly Review
Tasks completed18 / 21
Goals on track3 / 4
Brain Bank used5 insights
AI Insight
“Your content goal is 4 days ahead of pace. Double down on video output next week to lock in the momentum.”
The secret weapon

Implementation intentions
make habits stick

Research by Peter Gollwitzer shows that specifying exactly when, where, and howyou'll do something makes you 2–3× more likely to do it.

Without intention

I will write my blog post today.

With implementation intention

At 8:30am, after opening my laptop, I will write 250 words of my blog post.

67% more likely to complete
Without intention

I will exercise this week.

With implementation intention

At 6:30am on Monday/Wednesday/Friday, after waking up, I will do 30 minutes of strength training.

3× more likely to follow through
Without intention

I will cold email prospects.

With implementation intention

At 10am, after checking my calendar, I will send 5 personalised cold emails.

2.5× higher execution rate
Simple pricing

Invest in your execution

Free to try. Upgrade when you're ready to go all-in.

Most Popular
Pro
$6.58
/mo · billed $79/yr
Save 27%
  • Unlimited active goals
  • Unlimited Brain Bank items
  • AI task generation every morning
  • Weekly AI review & insights
  • Ask your library · 1% Plans · mindmap
  • Full-screen Pomodoro timer
Best Value
Lifetime
$199
one-time payment
Pay once, own forever
  • Everything in Pro
  • Lifetime access — no renewals
  • All future features included
  • Priority support
  • Early access to new features
  • Founding member status

Free while in testing: unlimited goals · unlimited Brain Bank · weekly AI review · Ask, 1% Plans and your mindmap — no credit card required.

Start your 1% journey today

One year from now,
you'll wish you started today.

Free to start. No credit card required. Your first goal set up in under 2 minutes.

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